I know what you’re thinking. “Woody, have you lost it? Nobody likes junk mail.”
But here’s the thing: they work.
We’re all glued to screens 24/7. Our inboxes are overflowing. Social media’s algorithm decides who sees what, and most of the time, it isn’t you. So when something physical shows up in your mailbox—unexpected, unfiltered, and not competing with 900 TikToks and emails—it actually gets noticed.
I’ve discovered businesses I’d never find online because they landed in my mailbox. A local coffee shop. A new gym. A used bookstore that didn’t even have a website. And as a Canadian author trying to get my books into more hands, I see the potential.
Door-to-door mail shots cut through the noise.
It’s marketing you can hold. You can’t swipe it away. You can’t block it with an ad filter. For a couple of seconds, your flyer or postcard owns that person’s attention—and that’s gold in today’s world.
Sure, most people toss flyers straight in the recycling. But even then, they’ve seen your name. They’ve clocked your book cover, your logo, your deal. And if it’s designed well, it sticks.
So here’s the clever part: if you’re a small business owner, an indie author, or anyone hustling for attention in a crowded market, don’t underestimate the humble Canada Post mail shot. Pair it with a sharp design, a bold headline, and a solid offer. Hit the right neighborhoods. Track the response.
In a digital world, analog can be your secret weapon.
